Dealing With Roof Damage From A Storm? Call A Roofer Before Your Insurance

Most homeowners’ first instinct after a storm is to call their insurance company. It feels like the logical step – you’ve paid your premiums, so why not get the ball rolling on your claim right away?

But here’s the hard truth: calling insurance first can actually hurt your chances of getting a fair payout. Adjusters are trained to minimize claims, and without a roofer’s inspection to document the full scope of damage, you risk being talked into a patch job, discouraged from filing altogether, or left with a denial on record. In other words, the very first call you make could be the reason your roof never gets fully repaired—or why you’re stuck covering the costs yourself.

At Hoel Roofing, we have helped many Indiana homeowners navigate the aftermath of a storm, including assessing the damage, managing their investment, and making repairs or even replacements. We have provided guidance on the amount of coverage they’ll receive, the level of stress associated with the process, and how they can protect themselves.

In this article, we’ll guide you through the process, walking you through who to call first, what happens if you contact your insurance company first, and a step-by-step guide to filing a roof insurance claim, so you know exactly what to do.

Why You Should Call A Roofing Company Before Your Insurance Company

A trustworthy roofer can inspect the damage and inform you if it’s the type of issue that insurance typically covers.

It is important to call a roofer first because many insurance agents will try as much as possible to keep claims to a minimum. If you call them before knowing the full scope of your roof’s damage, they may try to talk you out of filing a claim at all when you may need a claim.

Therefore, it is advisable to contact a roofer to assess the damage, determine the cost of repair, and find out if insurance typically covers this type of damage. Additionally, it may be a better choice to pay for the repair yourself.

What Happens If You Call Your Insurance Company First?

If you go straight to your insurer, you risk getting talked into shortcuts. An insurance representative may:

  • Discourage you from filing a claim: Many adjusters or agents are trained to minimize claims whenever possible to protect the company’s bottom line. So, they’ll downplay the damages as much as they can and even suggest waiting or monitoring the roof instead of filing right away. That can later be used as justification to deny the claim due to “delayed reporting.” They may also warn that filing a claim could raise your rates, which can make homeowners second-guess whether it’s worth pursuing.
  • Push you toward a cheaper, “patch-it” fix instead of a full repair: Some contractors may push for a quick patch instead of addressing the full scope of the problem. While patching can be appropriate in certain situations, it often only covers the visible issue while hidden damage continues underneath. If that’s the case, the roof’s lifespan can be reduced, leading to bigger repairs, or even a full replacement, much sooner than expected
  • Limit what gets covered, leaving you with out-of-pocket costs: For example, in a case where you need a replacement rather than a repair, your insurer may suggest repairs instead of a replacement. If the damage spreads, you could be left paying for repairs on the additional areas or even a full replacement yourself.

Are There Any Benefits to Calling Insurance First?

There’s only one: if you don’t know a roofer you can trust, your insurance agent may recommend one. This may help you avoid dealing with a roofing salesman who is just trying to make a sale, as opposed to being very helpful to you.

In our experience insurance companies don’t always suggest the best roofers. The suggested roofer may be tied to the insurance company’s interests, not yours, and may be more likely to agree with the insurance company’s limited payout and not what your roof actually needs. However, in a case where they do recommend a good roofer to you, it would be helpful in the long run.

What Are The Risks of Calling A Roofer First?

If you call a good roofer, there are no risks. If, however, you hire an unethical roofer, they may prioritize maximizing their profit at your expense, pressure you into filing unnecessary claims, or even create damage that wasn’t there. By exaggerating or fabricating damage, they can justify charging for more work than is truly needed.

This is problematic because if the claim gets flagged as suspicious or fraudulent, you’re the one left dealing with higher premiums, dropped coverage, or even legal trouble, and not the roofing contractor.

That’s why it’s important to choose a reputable company with a proven track record of integrity and transparency.

Some signs of a trustworthy roofer are:

  • Transparency: They show you photos or evidence of the damage.
  • No pressure tactics: They explain your options instead of rushing you into a decision.
  • Credentials: They’re licensed, insured, and often certified by shingle manufacturers.
  • Reputation: They have strong reviews and are known locally for reliable work.

By keeping an eye out for these traits, you can confidently call a roofer first and know you’re working with someone who puts your home, not their profit, first.


Tip: Call a reputable roofer for a documented inspection first. Request dated photos, notes on the cause (hail/wind vs. wear), a repair/replacement estimate, and a simple plan that you can present to the adjuster.


What Does The Step-by-Step Roof Insurance Claim Process Look Like?

Here’s what the process looks like when you start with a roofer:

  1. Inspection: Your roofer does a thorough exterior inspection and documents evidence (photos of any damage found) needed to file the claim.
  2. File the claim: Once you know the damage is legitimate, you can file with your insurance either through your agent or by calling the 1-800 claims number.
  3. Meet with the adjuster: When the insurance adjuster arrives, have your roofer present. Think of it like going to court with a lawyer; you want someone on your side.
  4. Review the scope of loss: After the adjuster’s visit, the insurance company issues paperwork (called a “scope of loss”) outlining what they’ll cover. Have your roofer review it carefully to make sure nothing was missed.
  5. Choose your contractor: Pick the roofer you want to do the work, pay your deductible, and move forward with the repairs or replacement.

How To Find A Reputable Roofer To Call When Dealing With Storm Damage

After a storm, roofing companies often flood neighborhoods with offers of “quick fixes.” Some are trustworthy, but others may be storm chasers looking to take advantage of homeowners in a stressful moment. Here’s how to make sure you’re calling the right roofer:

  1. Check Local Presence
    Choose a company with a permanent local office, not just a P.O. box or out-of-state phone number. Local roofers have a reputation to protect and will be there if issues come up later.
  2. Verify Licensing & Insurance
    Ask for proof of licensing and liability/workers’ comp insurance. A reputable roofer will gladly provide it.
  3. Look at Manufacturer Certifications
    Certifications from shingle brands (like Malarkey, Owens Corning, or GAF) show they’ve been vetted for training and quality.
  4. Read Reviews & References
    Check Google, BBB, or local community boards. Look for consistent praise about professionalism, timeliness, and quality, not just a few “too good to be true” reviews.
  5. Pay Attention to Their Approach
    Trustworthy roofers will:

    • Show you photo or video evidence of damage
    • Explain your repair vs. replacement options
    • Avoid high-pressure sales tactics or “sign today” demands
  6. Ask About Insurance Claim Support
    A reputable roofer won’t file a claim for you (that’s your role), but they can provide detailed inspection reports and documentation to support your case with the adjuster.

By following these steps, you’ll separate reputable local contractors from storm chasers, and ensure your roof gets fixed by someone you can count on long after the storm has passed.

Here at Hoel Roofing we have guided many families through the process of filing insurance claims. However, you deserve to know what other roofing companies are available to make an informed choice. There are many roofing contractors in the Indiana area who can work with. You can check out our guide on The Best Roofing Companies In Indiana to find out who they are and what their coverage areas are, but if you’re in East Central Indiana, we hope you’ll choose us to be your partners in navigating your insurance process and reclaiming the safety of your roof and home.

Toyosi Ogunsola

Toyosi Ogunsola is the Content Manager at Hoel Roofing & Remodeling in Rushville, IN, where she oversees the creation of educational, trustworthy content about roofing, remodeling, and home improvement. With a master’s degree in Emerging Media Design and Development and a background spanning content strategy, UX research, and digital marketing, Toyosi combines data-driven insights with clear, engaging writing to help homeowners make informed decisions. Passionate about translating complex roofing topics into helpful resources, she works closely with Hoel’s team of roofing experts to ensure every piece of content is accurate, practical, and user-focused.

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